This blog series has gone through the Analysis, Design, and Development phases of the ADDIE instructional design process. Up next: Implementation and Evaluation. Implementation is the process of determining the when and where of your training delivery as well as what the learners will need to be successful, like prerequisite skills or desks (Garner, 2011). Additionally, a trainer should also consider the need for and needs of other trainers on the project. And, if training is needed before the instruction, this phase is where the instructional designer determines the how, where, and who of training others.
Implementation considerations aside, Evaluation is the final phase of ADDIE, but really an instructional designer should be evaluating throughout the ADDIE process. For the purposes of the final ‘E’, evaluation as its own phase involves some kind of measure to determine success. Referencing the Kirkpatrick Evaluation Model when deciding on assessment types, tools, and methods can be extremely important as part of the ADDIE process. The first two levels of training evaluation are reaction and learning. Reaction measures how the learners felt about the training whereas learning measures the level of increase in knowledge (Chapman, 2012). Creating rubrics, tests, and surveys that effectively evaluate the course on these levels can be a challenge and it is important to consider if the assessments measuring what you as an instructional designer intend.
As Kirkpatrick’s level 3 and 4 evaluations suggest, however, evaluation goes beyond the classroom. Level 3 looks to behavioral change and applied learning by asking if the skills from the instruction are being applied in the work setting or in real-life settings (Chapman). Level 4 weighs the effect the training had on the business or overall educational goals by examining if there are tangible results of the learning and an improvement to the business or institution.
Images Courtesy of Microsoft
Chapman, A. (2012). Kirkpatrick’s learning and training evaluation theory. Retrieved from: http://www.businessballs.com/kirkpatricklearningevaluationmodel.htm
Garner, J. C. (2011). The ADDIE Implementation phase. Retrieved from: http://www.youtube.com/watch?v=q8yky6-P1Uw&feature=player_embedded